Lead score
Start your day with
the warmest lead.
Your lead list is ordered by likelihood, not by feeling. The score comes from a fixed formula over status, how recent the last contact was, the level of interest and the match between budget and asking price — explainable to any colleague.
How it works
A calculation, not a prediction.
The lead score uses status, recency, interest and budget match. Hot: 70 points or more; warm: 40–69; cold: below 40. The score can fall as time passes since the last contact.
- Active files weigh more heavily than inactive ones
- Recent contact carries more weight than contact a month ago
- A higher interest level — from viewing to negotiation — counts for more
- A budget close to the asking price adds extra weight
One scale for the whole office
The lead score uses status, recency, interest and budget match. Hot: 70 points or more; warm: 40–69; cold: below 40. The score can fall as time passes since the last contact.
Hot, warm or cold
Above 70 is hot, from 40 warm, below that cold. Enough distinction to plan a morning around.
Surprises
No model you cannot explain back. If a colleague asks why a lead is at the top, the answer can be spelled out.
From your own data
The score comes solely from your own files, contact moments and interests. Nothing is pulled in from outside.
Get started
See your own list in order.
Thirty minutes, no obligation. We put the scoring rules next to your own way of qualifying and you judge whether the order holds up.